Posts Tagged ‘University Campuses’

The University Cafeteria

March 30th, 2010



Cafeterias and restaurants are important in university campuses. The largest Cafeteria of the university designed for use by staff, students and visitors is generally the most visited component of a university. It is also a place where students and faculty can take their visitors for a brief coffee break or a lunch hour visit. A well-designed Central cafeteria, housed perhaps in the student center adds to functional efficiency of the university. For here, the lunch hour can be combined with a visit to the bank, post office and the book store along with a friendly exchange of words with colleagues, fellow students, visitors, staff and faculty who may be visiting the same building at the same time. Universities where such centers are not common would do well to plan for it on their campuses.

As mentioned, the ideal location for the central cafeteria of a university is the student center. The student center building containing the cafeteria, along with the administration building can easily be designed as the two largest buildings on a university campus because of their central and essential functions. Both of these buildings need to be accessed from the academic departments as well as by outsiders and vehicles. Therefore, their placement in the university in conjunction with parking areas and the university boulevard has to be incorporated in the master plan. The best location for a student center on a campus is a location close to the administration building but towards the student residential area. It must also be close to the University Boulevard and Visitors Parking area. The building needs to be surrounded by lawns and gardens containing benches for sitting.

The university cafeteria needs to be spacious not just because of the large number of its visitors but also because spacing between tables should ideally be much more than the spacing between tables in an ordinary restaurant. Students often use these tables to read or complete an assignment along with a snack, lunch or dinner. The acoustic design of a university cafeteria should be such as to minimize noise level. Using non-reflecting wall coverings and providing sections of the cafeteria that can be opened to surroundings during busy hours takes care of this need. Music may never be permitted inside a university cafeteria for the same reason. Other sound proof sections of the student center can be designed to permit music.

It may be mentioned that a university cafeteria needs to serve nutritious food at subsidized rates. Its primary clients are students, who are not earning members of society. Two different models for running such cafeterias are prevalent. In the first one, the university gives out a contract to a private caterer. In the second, the university runs its own food services department and runs the cafeteria by hiring the required staff. Both models have inherent limitations. When services are contracted out to a private caterer he gets an assured and captive clientele without having to face competition of the open market. This can, and often does lead to deterioration in the quality of food and service. Although contracts are for limited periods of time, university food contractors tend to stick on for various reasons.

On the other hand, when a university runs the cafeteria on its own, we end up with a problem similar to the problem that state enterprises face. A staff assured of employment yet unconcerned about profits can lead to a costly establishment providing a poor service. A novel solution to the problem is to provide a set of small kitchens – five or six – instead of a single large one. These kitchens are then hired out to separate caterers or restaurants serving different types of food. The maintenance and cleaning of the premises as well as billing are entrusted to staff hired by the university. A common billing clerk charges the appropriate amounts for food from different counters. The practice is to provide a plastic tray and cutlery at the entrance of the food counter enclosure. After the desired items of food are procured in the enclosure a customer proceeds for billing in much the same way as billing in a supermarket. The billing of food items is done at the exit of this enclosure. The billing done on a computer easily segregates and divides the proceeds between the different caterers. A separate counter for hot and cold beverages (requiring the least effort in preparation) is kept under the direct control of the university department. Profits from it help maintain the cafeteria.

A clause in the contract with caterers ensures that the caterer with the least cumulative sales (i.e. the least popular one) shall not have his contract renewed in the subsequent year. Poor caterers thus last for a year, while a good one can remain forever at the university. This system introduces competition amongst caterers and provides for constant improvement. The best of the caterers can be sure of long contracts, whereas the poor ones would be quickly changed. The fact that the university provides space, cutlery, utilities, and some of the staff to run the cafeteria automatically introduces a measure of subsidy that can translate into lower costs. In this competitive system, the university need not control the costs since an expensive caterer will generally not be popular with students. Some ground rules have to be specified in this food court, such as the number of items each caterer may prepare.

A campus without a good cafetaria is a barren one.

By: Ashok Malhotra

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Use of Mascots in Colleges and Universities Helps to Bolster Spirits

December 20th, 2009

Dating back to the 1800′s the use of mascots in colleges and universities has helped to foster pride and raise the spirit of fans. At the earliest incarnation, mascots used on college and university campuses for sports were largely live animals. This has become a tradition and some campuses still practice this even today. Mascots for hundreds perhaps thousands of years have been viewed as symbols of luck.

This is why some college and universities will still bring out a live animal onto the field as a mascot to get the crowd involved. Animals such as: lions, tigers, buffaloes, and bulldogs have been used as live mascots to name a few. The Colorado Buffaloes will often bring a buffalo out onto their home field during half-time. Boosters at most campuses supply the necessary funds for the feeding and upkeep of live mascots.

Use of Live Mascots a Controversy for Colleges and Universities

However, the use of live animals as mascots on college and university campuses has been fraught with controversy. People for the Ethical Treatment of Animals (PETA) has had much to say about the use of animals as mascots over the years. Many people in the group feel that it is unethical and perhaps unhealthy to keep animals in captivity for the sole purpose of being a mascot. Their concern arises amid some animal mascots dying such as a tiger from renal failure.

PETA argues that the cages that the animals are kept in are barely large enough to allow for free movement. Also, sometimes temperatures can be extreme and having thousands of fans in one place near the animal can cause it distress. Rival schools will at times steal the mascot of other schools. This is an ongoing controversy that hasn’t come to a clean end. Some colleges and universities view using live animal mascots as a long standing tradition that is harmless. Animal rights activists feel it is inhumane and unethical and needs to end.

Many Mascots Resemble Those in Professional Sports

Several colleges and universities don’t use live mascots. Their mascots are very much like the ones seen at professional football, soccer, and basketball games. Someone wears a suit and becomes the personality for the team. A lot of intense training can go into becoming a mascot for a college or university. The person has to have a high level of energy, be enthusiastic and engaging, be able to give the mascot “personality,” and adopt gestures befitting a mascot.

Many will learn dances, mime, perform skits, waves flags with the crowds, or hold up signs to get the crowd involved. It is quite the acting job and demands that the person performing as the mascot maintain consistent, upbeat, and positive behavior. It’s not only important for the mascot to interact with other college students. A mascot needs to be accessible to all college and university fans such as alumni, community, faculty, and children of fans.

College and University Mascots aren’t Always Stereotypical

The use of mascots in colleges and universities do not always fall along stereotypical lines. Mascots are often patterned for characteristics of the school or the students attending the schools. The boll weevil has been used in college sports as the mascot for The University of Arkansas at Monticello. Some would argue that it doesn’t look like a formidable foe. Yet, it is one of the biggest detriments to cotton crops in the U.S.

The Fighting Okra is the mascot representing Delta State. Fans of the school’s team were opposed to using the vegetable because they didn’t feel it portrayed the right image. Some argued that it was mean, green, and indigenous to the Southern region of America. Given this reasoning the mascot name has stuck.

The University of Hawaii-Hilo has taken a different approach with their mascot. They have emulated the Vulcans of Star Trek fan and made them their mascot. Their reasoning is due to the large amount of volcanic activity through the islands, the name fits perfectly.




By: Amy Nutt

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Sales and Marketing Jobs That Meet your Needs

October 30th, 2009

The average UK university graduate has a lot to ponder as they leave their university for the professional world. Graduates need to concern themselves with everyday issues like where they are living, how they will get around the city, and paying off bills and utilities. However, the biggest concern for graduates is finding the right job to fit personal and professional goals. Indeed, many graduates begin worrying about this in their final year of university studies and try their best to do a job search while in school. In fields like sales and marketing, recruiters come to university campuses to recruit upcoming graduates for trainee or entry level positions. However, graduates need to seriously consider how every job they apply to meets their overall needs as a professional.

There is the obvious concern by graduates about paying the rent, bills, and student loan debt. This means that financial incentives and benefits are important to every graduate entering sales or marketing positions. Some sales positions offer a lower base pay with the promise that the commissions made off of sales to individual customers will more than make up for the base pay. However, there are plenty of sales jobs and graduate training programs where an exceptional candidate can earn plenty of money right away and have an opportunity at weekly, monthly, and quarterly bonuses. These considerations are incredibly important and shouldn’t be taken lightly by sales and marketing professionals.

In addition to financial concerns, a candidate for a sales or marketing position needs to ask themselves if they can see a particular job as part of their future. Marketing professionals with youth-oriented companies, like cell phone providers or retailers, may not feel that they can stay updated with the youth trends throughout their entire career. Sales people may want to take a job that allows them to move from the field into the office place as they progress throughout their career. In essence, flexibility and advancement options are critical for sales and marketing jobs.

Finally, sales and marketing professionals need to ask themselves if the product that a potential employer offers is something they can stand behind. A marketing graduate who does not like a particular brand of clothing may not want to enter that particular field. A sales graduate who has used a particular cell phone and cannot stand behind it should not be selling it. This is an important consideration as a graduate’s professional life is concerned with getting people to use these products.




By: Mark Doherty